Design: The Rise of Idiosyncrasy

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Hellajongerius

An article by Alice Rawsthorn in a recent FT Weekend suggests that design is changing. It is leaving the "ornate romanticism" of the early 2000s and we are now witnessing a new cycle in design.

"The new spirit of design is raw, surreal and idiosyncratic… character is what you want from design right now. In our spoilt, saturated consumer culture, we have become bored by the sleek, over-styled interiors we see in television makeovers and car commercials…. we long for objects that are distinctive enough to mean something."

Rawthorn points to this sofa by Hella Jongerius as an example of this trend in idiosyncrasy.

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Comments (1)

  1. Its going to be interesting to watch how this design asthetic is transfered to fashion, to advertising and living in general as I’m sure it must. There is change in the air at the moment, everyone seems to be searching for a new route. Perhaps this is it??