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Dipping Into Polaroid History for Inspiration

Dipping Into Polaroid History for Inspiration
Guy Brighton

Marketers today are emulating many elements of the Polaroid campaign, which was created for three decades by Doyle Dane Bernbach, now part of the DDB Worldwide agency owned by the Omnicom Group. The NY Times suggests that there are some increasingly popular present-day ad trends and their Polaroid precedents.

Dipping Into History for Inspiration – New York Times

PSFK Writer Guy Brighton
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