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Engadget: Interview With Sky Dayton of Helio

Engadget: Interview With Sky Dayton of Helio

By Guy Brighton on April 24, 2006

There have been a number of questions asked about the proliferation of US mobile players that use existing carrier systems and rebadge them with branding and services. One of these MVNOs is Helio – a new brand targeting a heavily competed for audience – yep, the youth.

Over on Engadget, Peter Rojas gives the CEO, Sky Dayton, a bit of a grilling to try to understand how Helio can really make an impression in the market

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Electronics & Gadgets, Web & Technology, Youth
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