April 6, 2006
England Expects? England Believes With Mars
We’re already noticing a lot of brands try to leverage the up-comming World Cup. In Britain Mars Bar takes it’s campaign all the way to its name: during the campaign, the bar will be called ‘BELIEVE’. The Guardian says:
Believe-branded Mars Bars will only be on sale during the tournament, which runs for a month from the opening match on June 9. The promotion will be supported by a television advertising campaign featuring a football-obsessed fan.
Believe? Until we watch our boys play their first game, we will, Mars, we will.
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