We’re already noticing a lot of brands try to leverage the up-comming World Cup. In Britain Mars Bar takes it’s campaign all the way to its name: during the campaign, the bar will be called ‘BELIEVE’. The Guardian says:
Believe-branded Mars Bars will only be on sale during the tournament, which runs for a month from the opening match on June 9. The promotion will be supported by a television advertising campaign featuring a football-obsessed fan.
Believe? Until we watch our boys play their first game, we will, Mars, we will.
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i supposed a great part of mars consumers is man…
April 6th, 2006 at 11:14 am
Britsters will recal the weirdness of “Rolos” and the way they changed the brand name every 10 minutes whilst keeping the “iconic” font.
Mind you, the Rolos got smaller…peh.
While I’m on, Walnet Whips used to be The BOMB – but, they scrimped, got rid of the second half of walnut which used to hide inside, AND got rid of the little square of cardboard the choc used to rest on.
Yeah, yeah, there are worse things happening in the world but all I’m saying is don’t fuck with a man’s walnut whip.
AND don’t don’t get me started on the Starburst/Opal Fruits thing….
April 7th, 2006 at 12:09 pm
does anyone know where i can find the mars bar “believe” adverts on the internet or where i can find the scripts for the advers??? Any suggestiong much apreciated
June 15th, 2006 at 5:12 am