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Grups? Here come Topshop Yum-Mums

Grups? Here come Topshop Yum-Mums

By Piers Fawkes on April 20, 2006

There was a lot of buzz about Grups recently – thirty and forty somethings living their interpretation of youth. Now, we have spotted this range being promoted in Top Shop’s window off London’s Oxford Street. TopShop are selling clothes for mums-to-be.

Traditionally TopShop sold you clothes as a teen that were likely to get you into situations where you could accidentally get pregnant. Now they sell clothes for people a little bit older who probably planned to get pregnant.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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