Levi fades to white label
Levi Strauss has seen a plunge in sales in Europe and says that major retailers were devoting greater shelf space to their cheaper own-brand labels, the Telegraph reports.
The company, best known for its trademark 501 jeans, said Wal-Mart had curtailed its orders of Levi’s Signature women’s clothing so that its stores could highlight its own private-label brands.
Chief executive Phil Marineau said. “Wal-Mart is such a huge retailer that, when it changes its strategy, it’s going to affect your business.”
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| TOPICS: | Environmental / Green |
| TAGS: | Fashion Brands |
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