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More User Generated Content: Movie Promotions

More User Generated Content: Movie Promotions

By Guy Brighton on April 6, 2006

An article in the NY Times looks at how New Line Cinema is using an online Mash Up promotion (yes – user generated content) to interact with a younger audience.

“The nice thing about the advertising is that it’s using stuff that’s originating in the movie,” said Liz Friedlander, the director of “Take the Lead”

Going Unconventional to Market Movies – New York Times

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