April 3, 2006

News Ticker Boosts Sales

by Guy Brighton

Rollerwarehouse RollerWarehouse have created a ‘ticker’ for their customers (who fall mainly in the youth category) to be pasted into the myspace.com profiles—check out the ticker here—the news highlighted link directly back to the RollerWarehouse weblog.

They haven’t stopped there, as anyone who has it on their site will be able to get a 5% doscount on their purchases. This little development has already given the online skating store a significant increase in sales.

Fantastically simple and effective.

Reproduced from Phatgnat

Article categories: Advertising & Branding, Web & Technology, Youth

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4 Responses to “News Ticker Boosts Sales”

  1. Andrew
    Posted from: 206.170.53.56

    April 3rd, 2006 at 7:29 pm

    Great idea. In case you don’t know, myspace does not allow javascript and many other types of code to be used on their pages. By wrapping the RSS feed into a flash player these guys were able to get past the limitation.

    Because of the huge number of bands using flash for video on the myspace pages, I doubt the company will block this in the near future.

    Again, great idea.

  2. Jessy
    Posted from: 206.170.53.56

    April 3rd, 2006 at 10:19 pm

    MySpace will shut thsi down so fast.

  3. aggressive skater
    Posted from: 206.170.53.56

    April 4th, 2006 at 12:42 pm

    Thanks for the comment Andrew. I was really amazed that no one else is doing this. At least no one I could find.

    And to Jessy, well I’m just keeping my fingers crossed!

    Rick D.
    Roller Warehouse

  4. Rick D
    Posted from: 206.170.53.56

    September 14th, 2006 at 5:57 pm

    Hey guys just an update- the news ticker is still going very strong! We just passed 1000 myspace users that have loaded the news on their page!

    Rick D.
    Roller Warehouse

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