pajama hoodies

The NY Times takes a look at the multicolored hoodies roaming the streets of New York:

These are not just any pullovers. Made by Billionaire Boys Club, a brand owned by the musician-producer Pharrell Williams and Nigo (of A Bathing Ape, the cult Japanese label), they are electric Easter egg-colored sweatshirts covered with garish images like dollar signs and diamonds. Think of a mutated version of the ubiquitous Vuitton Murakami rainbow print.

“The patterns are like children’s wallpaper gone out of control,” Mr. Williams said.

You Got a Problem With My Hoodie? – New York Times