April 27, 2006
pajama hoodies
The NY Times takes a look at the multicolored hoodies roaming the streets of New York:
These are not just any pullovers. Made by Billionaire Boys Club, a brand owned by the musician-producer Pharrell Williams and Nigo (of A Bathing Ape, the cult Japanese label), they are electric Easter egg-colored sweatshirts covered with garish images like dollar signs and diamonds. Think of a mutated version of the ubiquitous Vuitton Murakami rainbow print.
“The patterns are like children’s wallpaper gone out of control,” Mr. Williams said.
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