Product Design: Engine Design For Perfumes

This press release gives an insight into the visual cues one designer took from a NASCAR engine in order to design a perfume bottle:

“The masculine design cues were derived from the machines themselves, as well as their component parts – wheels, pistons and tail-pipes – as well as the race itself, the meaning and symbols of victory, and the pure concept of speed; to create the brand aesthetic.”

VISIBILITY Press Release