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reebok’s athletic roots

reebok’s athletic roots

By Piers Fawkes on April 30, 2006

Reebok has announced it is to move away from the lifestyle focus it became known for – 2005 saw the most controversial ads coming from the leading sports brand. It’s new owner, Adidas, have pointed Reebok’s strategy back towards the athletic market which is apparently where Reebok started.

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Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Environmental / Green
TAGS:	Fashion Brands

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