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Street Couture & Supreme

Street Couture & Supreme

By Guy Brighton on April 3, 2006

A recent Consumed column in the NY Times Magazine looked at the Supreme skate brand and how so many other brands are chasing the ‘street’:

A huge number of brands — from big corporations or individuals with three T-shirt graphics and a blog — are now chasing the discriminating street-couture consumer. In an environment of hyperfickle customers, Supreme’s longevity may be the most surprising thing about it.

Street Couture – New York Times

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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