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The Problem With Brainstorms

The Problem With Brainstorms

By Guy Brighton on April 3, 2006

Writing in Wired Magazine, ‘Momus’ complains that brainstorming today does not allow us to use the modern masks that allow us to be truly creative.

I find that brainstorming, far from unleashing hidden originality in me, blocks and banishes all my most interesting ideas? Put it down to the most important difference between 1953 and 2006: the internet. More specifically, the way the internet has encouraged games with personality and personae, with avatars and animus.

Wired News: The Problem With Brainstorming

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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