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Time Warner Looks At Auction Style Ads

Time Warner Looks At Auction Style Ads

By Guy Brighton on April 16, 2006

CNet reports that Time Warner Cable is in early discussions to create an auction place for advertising spots on video-on-demand channels, modeled after Google’s AdSense system on the Internet. Time Warner is considering a plan much like that of Google, which allows advertisers to bid to display ads in front of viewers with specific viewing habits.

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