April 2, 2006

Weeklydrop - David Gensler Interview

by Henry Lambert

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The Weeklydrop posted an excellent interview with David Gensler of the KDU recently. The leading expert on urban and youth culture discusses a number of subjects close to his heart, including Nike’s ongoing success and the disaster that is Reebok. Also of interest from the man that coined the term mash-up, they discuss the future of mash culture, its co-opting by big corporations and consumer creation culture.

As always Gensler is well worth listening to. Listen to it here.

Article categories: Advertising & Branding, Youth

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