April 5, 2006

Zara’s on the fast track

by Tim

Zara_1
According to Business Week, Zara can take a design from drawing board to store shelf in just two weeks. This is made possible by its in-house design team based in in La Coruña, Spain, and a tightly controlled factory and distribution network. That allows Zara to introduce new items every week, which keeps customers coming back again and again to check out the latest styles.

Business Week

Article categories: Brands

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