April 5, 2006
Zara’s on the fast track

According to Business Week, Zara can take a design from drawing board to store shelf in just two weeks. This is made possible by its in-house design team based in in La Coruña, Spain, and a tightly controlled factory and distribution network. That allows Zara to introduce new items every week, which keeps customers coming back again and again to check out the latest styles.





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