Advertising Gets On Your Chips

Duct Tape Marketing reports  that P&Ghas placed advertising on each wafer of Pringles potato chips:

Picture my disgust when I grabbed a handful and found a co branded message from the Guinness Book of World Records had been sprayed onto every chip. That’s just wrong! I’m not eating these chips and I may have soured on the brand completely (we’ll see).

Has John got a point, or is it a cool idea?