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Apple To Push Mini-Store Concept

Apple To Push Mini-Store Concept

By Piers Fawkes on May 9, 2006

Apple are planning to relaunch their Mini-Store strategy with a launch of 20 to 30 stores by September 06, ifoapplestore.com reports. The original Mini-Store strategy was announced in October 2004 but few locations were built. ifo says:

There were originally up to 50 mini-stores planned, according to a ThinkSecret tip, including five on college campuses. But just six of the stainless steel-wrapped stores opened on that first day, and another three opened over the next two months. None has opened since.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Electronics & Gadgets, Retail
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