May 9, 2006

Apple To Push Mini-Store Concept

by Piers Fawkes

Apple are planning to relaunch their Mini-Store strategy with a launch of 20 to 30 stores by September 06, ifoapplestore.com reports. The original Mini-Store strategy was announced in October 2004 but few locations were built. ifo says:

There were originally up to 50 mini-stores planned, according to a ThinkSecret tip, including five on college campuses. But just six of the stainless steel-wrapped stores opened on that first day, and another three opened over the next two months. None has opened since.

ifoAppleStore

Article categories: Electronics & Gadgets, Retail

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