Steve Rubel on his blog Micropersuasion argues that marketers need to consider how to use the Blackberry as a marketing platform. He suggests three opportunities:
1) Brand Mobile Games – as Blackberries become more sophisticated, marketers should consider launching free downloadable Java midlets that incorporate their brands into the games.
2) Focus on Data – At their core, Blackberries are all about business. These professionals have real-time needs for information. Consider building downloadable applications and/or email on-demand services that put essential information at users fingertips. For example, a broker could build and brand a real-time stock application or an airline might build a flight tracker.
3) Go MVNO – There’s a window for someone like American Express to come along and launch an mobile virtual network operator (MVNO) Blackberry service for small businesses. Think Virgin Mobile for businesses. Such devices could even be co-branded.
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