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Brands Claim Change

Brands Claim Change

By Guy Brighton on May 23, 2006

A thought piece over at TBSA looks at how brands are associating themselves with change for positive effect:

According to the HP website, this campaign is designed to “help customers capitalize on change.” HP wants show “change as a positive force.”

This Blog Sits at the: Are some brands claiming the future

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
TAGS:	branding

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