May 17, 2006

Interview With Iain Tait, Poke
Digital agency Poke won two Webby awards last week for their work with Orange and Jamie Oliver’s charity. IF! asked Poke partner Iain Tait to talk about the philosophy behind the work his agency delivers, the relevance of the Webbys, and the challenge digital agencies face with the rise of user-generated content.
IF!





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