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Levi’ RFID

Levi’ RFID

By Piers Fawkes on May 4, 2006

No, it’s not the latest lase cut stiff and tight design, it’s a pair of jeans with an tag embedded in it so that Levi’s can track their inventory. Levi’s, who has been testing a system in Mexico and the US, says they will not be tracking people – just jeans – but still, the concept has raised some privacy concerns. Mobile Mag says:

Conceivably, assuming that the people who buy the test-case Levi’s clothing do not have the RFID tags removed, someone with an RFID reader could track the movements of people based on what they are wearing.

Levi’s puts RFID tags in clothes

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Electronics & Gadgets, Fashion
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