menu

Lifestyle Gyms

Lifestyle Gyms
Arts & Culture

The Consumed column in last week's New York Times magazine looked at Life Time gyms - a gym that doesn't want to be a gym.

Piers Fawkes, PSFK
  • 2 may 2006

The Consumed column in last week’s New York Times magazine looked at Life Time gyms – a gym that doesn’t want to be a gym but a place of education and entertainment:

Life Time locations, which look like a cross between a shopping center and a resort, are open 24 hours a day, and the chain charges $50 a month, plus an initiation fee, but has no yearly contracts. The point is not simply to steal away current gym-goers but also to appeal to the percentage of the population — particularly families and women — that has considered joining a gym and never does, perhaps because they find gyms a little too… gymish. “People refer to us as the de facto community center,” the enthusiastic Brown maintains. “It’s the first place people come to recreate and indulge, to relax, exercise, to participate in a basketball league, to swim in the pool with their extended family, get a massage, have a healthy-way-of life meal.”

Fitting In – New York Times

+Culture
+fitness / sport
+Health
+Retail
+USA
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
Related Expert

Daniel Hirschmann

Entrepreneur, Technology Maker, Educator

Retail february 17, 2017
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

USA february 17, 2017
Health february 17, 2017
No search results found.