At the end of last year I reacted to the reporting of two incidents involving air travel, by suggesting that news networks would have a strong challenge to their business if local news sources find ways to disseminate their content through the web rather than through them. The USA Today and BBC both had to rely on local news reporting in order to cover the shooting of a man on a plane in Miami and the skid of a plane in Chicago respectively. I said at the time:
“Imagine that we had access to all the local content from local TV and radio stations (and blogs) through technology like RSS, and this content was organised in some way like del-cio.us-style tagging, Technorati-style weighting… by the blogosphere.”
Today we spotted a move that supports this idea. A new website is aggregating the “clippings” of local TV news stations and providing them to websites for a share of their advertising revenue. The NY Times says:
The idea behind ClipSyndicate is to give local television stations, which have long watched as online upstarts have stolen viewers and advertising dollars, their own foothold on the Web. Local stations have failed miserably in attracting audiences to their Web sites. But given the fascination with online video, that model is now serendipitously flipping. After all, why struggle to build an audience of your own when new Internet businesses will find video-starved viewers for you in the far-flung corners of the Web?
An Online Market Blooms for Video Clip Reruns – New York Times
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