May 22, 2006
Marketing Monger: Interview With Graham Hill, Treehugger
Eric Mattson has interviewed the man behind Treehugger, Graham Hill:
Earlier today, I was lucky enough to chat with Graham Hill of Treehugger. Treehugger is the leading green design online magazine and Graham is the “designpreneur” behind it.
Despite the early hour in New York, Graham chatted with me about Treehugger, his inspiration and background, their new efforts with Hugg (like Digg but vertical), how they deal with a virtual organization (email is still the killer app), the challenges of designing green products and finally his philosophy for dealing with human nature.
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