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match over-load

match over-load

By Piers Fawkes on May 8, 2006

Popping in to APC in New York’s SoHo this weekend, we found that the store was selling men’s shirts alongside matching boxer-shorts and belts!

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing
TAGS:	US

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