May 7, 2006

Microsoft Launches Froogle Competitor
Microsoft has launched a retail service on the web which offers products from over 100,000 sellers. TechCrunch explains Live Products:
There is an important difference between Froogle and Live Products, however. Froogle takes data from merchants via a push model (merchants use a Froogle API to include information), whereas Live Products pulls the data from the main Live Search web index - so Live Producst is presenting crawled results and algorithmic ranking. Merchants will be included if they are in the index without taking any additional steps.
Live Products is not as good as Froogle yet, although a big part of this may be due to the fact that Froogle, with their push model, obtain very structured data from merchants. Live Products, in contrast, structures the data directly.





Leave a Comment