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Microsoft To Make Apps For Advertisiers Rather Than Users

Microsoft To Make Apps For Advertisiers Rather Than Users

By Guy Brighton on May 1, 2006

Reuters reports an announcement from Microsoft that it will invest $2 billion in ad-supported online ventures such as Windows Live.

“It is now plainly evident that Microsoft is finally serious on embarking in a major strategic shift to confront both the challenge and opportunity posed by news advertisement and transaction supported online services and hosted applications,” Lehman Brothers analyst Israel Hernandez wrote.

Reuters.com

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing, Web & Technology
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