Microsoft To Make Apps For Advertisiers Rather Than Users

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May 1, 2006

Reuters reports an announcement from Microsoft that it will invest $2 billion in ad-supported online ventures such as Windows Live.

“It is now plainly evident that Microsoft is finally serious on embarking in a major strategic shift to confront both the challenge and opportunity posed by news advertisement and transaction supported online services and hosted applications,” Lehman Brothers analyst Israel Hernandez wrote.

Reuters.com

By Guy Brighton

in Advertising & Branding, Web & Technology, Guy Brighton's Articles

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Microsoft To Make Apps For Advertisiers Rather Than Users

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