May 1, 2006

Microsoft To Make Apps For Advertisiers Rather Than Users

by Guy Brighton in Web & Technology, Advertising & Branding

Reuters reports an announcement from Microsoft that it will invest $2 billion in ad-supported online ventures such as Windows Live.

“It is now plainly evident that Microsoft is finally serious on embarking in a major strategic shift to confront both the challenge and opportunity posed by news advertisement and transaction supported online services and hosted applications,” Lehman Brothers analyst Israel Hernandez wrote.

Reuters.com

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