Chicago’s O’Hare Airport terminal 3 has installed huge screens where people can use their hands to manipulate content — weather, news, Tiger Woods’ greatest putts — on a giant 10-by-7-foot screen=, Ad Age reports:
The Schematic team worked with Accenture Technology Labs on the screen’s interface — not only what the experience looks and feels like for a consumer interacting with the screen, but also what it looks like to the hundreds of travelers passing by it at any given moment. The primary purpose, at least for Accenture, is to reach high-level business executive who may not be the ones interacting with the sign but will certainly see it.
While airports are often the breeding ground for new interactive out-of-home technologies, Accenture believes its wall-size screens could evolve into a network that delivers advertising, information and entertainment in other public places, such as malls. It also suggests that future airport iterations could instantly translate content to foreign languages as well, to accommodate international travelers.
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