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Movies Use Digital To Reach Larger Audience

Movies Use Digital To Reach Larger Audience

By Guy Brighton on May 15, 2006

To lure consumers into theater seats, studios are rolling out massive Internet, video podcast and cellphone marketing campaigns in addition to TV ads and other traditional promotions, USA Today reports. Promotions include:

• Web campaigns.
• Cellphone content.
• BlackBerry promotions.
• Gaming systems.
• Podcast material.

USATODAY.com – Movie promotions get smaller to reach bigger audience

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Entertainment
TAGS:	Mobile Marketing, Online Marketing

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