MSN Exposure

A couple of weeks ago, Strawberry Frog, working with MSN, launched Exposure, an innovative project for Sprite that slickly blends elements of social-networking (via MSN Spaces), user-generated content and documentary footage. We recently checked back in with the on-going effort and were pleased to find cool updated content, as promised.

At the heart of the campaign, and what makes it work so well, is the exposure offered to talented young people, which for now includes “Ballers” and “Urban Artists”. It’s a great example of a brand-constructed media channel, something we should expect to see a lot of brands experimenting with in the future.