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Piggybacking Cityguide Emails

Piggybacking Cityguide Emails

By Guy Brighton on May 16, 2006

This pdf shows how brands piggyback city guide email newsletters such as DailyCandy and Thrillist. These services offer advertisers the opportunity to ‘take over’ a newsletter for a day. It’s all rather transparent – and the products chosen are normally relevant.

The example here is American Apparel sponsoring Thrillist.

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Uncategorized
TAGS:	Media Planning & Strategy, Online Marketing

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