CoolBrands describe Puma sportswear as a label that “delivers a dual proposition of both performance and lifestyle.” Puma’s involvement with this year’s World Cup is further testament to this. Not only have they sponsored a chunk of the participating teams but they’ve also assigned 12 German bloggers to welcome football fans to the host nation’s hustle and bustle.
Not wanting to exclude anyone from the beautiful game and the mayhem that surrounds it, Puma invite everyone around the globe to adpot their favourite German blogger online.
The bloggers will prove their worth during a European tour: tonight partying at a German themed night in London’s East End, later interviewing sports celebrities such as Daniel Landzaat in Amsterdam and also trying to partake in a little kicking action themselves in Stockholm – the 12 unofficial ambassadors will tell tales of their frolics along the way. This campaign makes Puma the cool cats for this summer.
For a full list of bloggers and the tour dates visit:
www.adoptagerman.com
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