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Gone is the day sports brands like Puma work their designs with some graffiti kid, now, according to Cool Hunting, it's tattoo artists. A new...

Guy Brighton
Guy Brighton on May 16, 2006.

Gone is the day sports brands like Puma work their designs with some graffiti kid, now, according to Cool Hunting, it’s tattoo artists. A new collaboration between Puma and tattoo artist BJ Betts aka Cubanbee, sees the line released close to Mother’s and Father’s day.

Thinking...