Gone is the day sports brands like Puma work their designs with some graffiti kid, now, according to Cool Hunting, it’s tattoo artists. A new…

Gone is the day sports brands like Puma work their designs with some graffiti kid, now, according to Cool Hunting, it’s tattoo artists. A new collaboration between Puma and tattoo artist BJ Betts aka Cubanbee, sees the line released close to Mother’s and Father’s day.

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