May 26, 2006

ralph lauren cuts denim range

by Guy Brighton

WWD reports Ralph Lauren is set to discontinue one of its jeans brands - Polo Jeans Company- in the US. This action was taken just months after it brought back the licence from Jones Apparel Group. The article says: ‘While there won’t be any Polo Jeans stores in the U.S. as a retail strategy, the company does operate a few Double RL stores for high-end denim apparel.’

Article categories: Designers, Retail, Trends In The US

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