Retail Inspiration: Refinery 29

Kirsten Fleming on fashion.psfk has a superb profile of class fashion site Refinery 29.

One part guide, two part fashion editorial with an indie twist, this cocktail of a website has created a tangible confederation of retail luminaries that bring something unique to the fickle New York consumer. Boutiques like Elizabeth Charles who introduced Australian designers to Gotham and downtown darling Mayle are featured prominently in their mock mall directory. Never before has a mall had this much cred.

“We noticed a real gap in the market. There was an overload of information, but none of them with any quality. The idea was to put together a consolidated resource of the best of the best stores,” says creative director, Philippe von Borries. “It’s like citysearch with a point of view,” he adds.

fashion.psfk : retail profile: refinery 29