Strip Clubs As Focus Group Facilities
Well not quite, but an article on Yahoo! News looks at how music companies use strip bars to research, trial and promote their music:
The music industry increasingly has embraced the strip club out of necessity and convenience. Tighter radio playlists mean it’s harder than ever to break a track on the FM dial, and regular dance clubs — where songs get played for a moment and then lost in a mix — tend to play what’s already on the radio. At strip joints, DJs are able to play full tracks and can take a chance on underground and unproven material.
Two principal DJ collectives have sprung up that target the strip club circuit — the Hen House in Detroit and Atlanta-based Hittmenn DJs, a 72-DJ collective established three years ago by Robert “Kaspa” Smith, now president, and CEO Greg Street.
The DJs reach 32 million people in 29 markets, Robert Smith suggests.
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| TOPICS: | Entertainment |
| TAGS: | Market Research |










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