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Today's Ideas

Tell A Stranger Brand, A Personal Story

By Piers Fawkes on May 25, 2006

I suppose first we had PostSecret, where folk sent in cards revealing their little – and often sad – secrets; then the brands joined in. Recently IF! wrote about the traveling booth from Jet Blue where folk leave stories about their travel journeys and now Levi’s wants to know your secrets so they can share them with everyone else here.

Band wagon, anyone?

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Fashion
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