Thrillist Goes National – We Question Lerer

Daily email newsletter for New York fellas has released a US-wide version today. Readers throughout the States (and elsewhere) can now get their dose of things to eat, things to do, things to fall over.

We thought we’d ask publisher Ben Lerer a fews questions about it all.

PSFK: Why do you need a separate New York and US version? How will the content differ?

BL: We don’t "need" the national version — we just want a national version. Desperately. The thing is, our New York email doesn’t really cater to people outside the City, and we’ve been getting requests to go national since we launched. Thrillist Nation will have the same tone, but it’ll cover things that everyone in America can take advantage of — gadgets they can order off the Internet, travel, canned Taiwanese lizard meat, etc.

PSFK: What longer term trends do you see in mens’ lifestyles?

BL: Casual abuse of steroids by guys in recreational sports leagues. Increased blazer wearing. Extreme body hair. Crying.

PSFK: Apart from subscribing to your new newsletter – what one thing we should us guys own or do this week?

BL: If you’re in New York, you should check out craftsteak. It just opened, and we think they’re going to redefine meat for generations to come. Like Stanley Kubrick redefined cinema, only more delicious. If you’re not in New York, we’re suggesting to quit your job immediately and fly to Amsterdam. We found a great place to stay. Other than that, we can’t imagine doing anything outside watching the NBA playoffs and the Yankees/Red Sox series.

Thrillist