May 3, 2006

Urban Spam : Yellow Pages

by Guy Brighton

Yellow-Pages-Urban-Spam

It’s that time again in New York. Huge volumes dumped on our doorstep - unwanted and unloved. They’ll stay there until the Super throws them out into the recycle-trash.

Yellow pages make 120 million of these books. They make 120 million not for us but to fool advertisers about the ‘reach’ and distribution.

Article categories: Advertising & Branding

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