w hotels & puma improves fitness on the road

W Hotels is working with Puma to offer a new line of gear called TrainAway. From the end of this month, W will offer Puma jackets, shirts, shorts and sneakers with a hidden slot for a key card available from the hotels or their site. The NY Times reports that preloaded iPods featuring running guides will be available for loan to guests at W New York hotels. Free jogging maps, as well as the use of Puma bikes and route maps, will be available at all W hotels.

TrainAway At Puma
W Hotels Takes New Tack To Help Guests Stay Fit - New York Times
[thanks to TCH for reminding us about this]