Why You Should Monetize RSS Feeds

An article on Adotas suggests that if RSS aggregator users only click through on 10% of their links – that publishers and web site owners should look at how they monetize their RSS feeds through advertising.

Standalone RSS ads are currently performing much better than inline ads, posting an average 2.76 percent click-through rate (CTR) as opposed to the 0.45 percent CTR of inline. Niche content categories have been found to host the most effective RSS ads, with comics and humor averaging 9.62 percent CTR, travel 8.54 percent, and kids and family at 7.61 percent.

While summary and full-text feeds have very similar average CTRs, at 12 and 10 percent respectively, a whopping 84 percent of publishers opt to use summary feeds.

Adotas » Pheedo: RSS Audience Stays Within Aggregators, Niche Feeds