May 18, 2006

Youth eBooks
Our favorite social-youth-brands-mash-up consultancy, Phatgnat (also, a regular PSFK contributor), have released three ebooks to help brands understand young people. They’re simple, refreshing and very to the point. Subjects are:
- THE SIMPLY THINGS - 9 mantras developed from working with young people.
- LADDER OF PARTICIPATION - For brands who like company.
- GIVE THEM SPACE - Space, not time is precious to young people.





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