Ad: Probably The Best Pub Team In The World

The Independent describes this as probably the best ad that plays on the World Cup. A 3 minute masterpiece from Carslberg beer.

The Indie says:

And this year, Carlsberg has found the magic formula. Granted, its ad still contains a group of big name football players (although you might struggle to call Des Walker “a fantastically handsome global football superstar” ), and involves a kickabout.

But there is a twist: the players are superannuated legends from different generations of England sides, who play together for a pub side called the Old Lion. And their home turf isn’t Barcelona. It’s Barking.

The ad, made by the London agency Saatchi & Saatchi with a healthy chunk of Carlsberg’s £10.5m World Cup advertising budget, has already created a huge buzz.