A couple of months ago there was a little bit of hoo-ha about Hill Holiday turning their website into a blog. If we look at the number of posts they’ve produced since that date (and compare the effort with other agency blogs), it looks like HH’s efforts was all talk and no trousers.
Hill Holiday
URL: http://www.hhcc.com/
Number of staff: loads
Number of blog posts: 10
BBDO
BBDO run a blog called University.
URL: http://www.bbdo-u.com/blog/
Number of staff: armies
Number of blog posts: 10
Wieden+Kennedy (London)
URL: http://wklondon.typepad.com/
Number of staff: a gang but not that many, we guess
Number of posts since May 1: 23 (altho it looks like they took a trip to Greece with us last week)!!
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Purely out of curiosity, did any of them establish a posting frequency? I made it clear in my (non-agency) PR blog that it would be once a week. It’s made my life easier, but I’ll admit my readership takes a hit.
June 5th, 2006 at 11:12 am
No, I didn’t. I see your point KD, but I would argue that there’s one or few Kevins behind your blog. A big agency blog should be well maintained.
June 5th, 2006 at 1:55 pm
Piers,
Have we been excluded?
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