It’s been interesting to hear some of the discussion surrounding this and brands in our lives.

A few people stick to the notion of: “I’m not paying for imaginary shirts”. While others point out that the price difference between manufacture and some profit is for equally intangible reasons: call it brand, call it style.

I just find the whole notion fascinating.

American Apparel, the famed sweatshop-free clothing company from downtown Los Angeles, has added another country to the list of nations that it now operates stores in the virtual world of Second Life.
Scheduled to open on June 17, American Appa…