Billboard Bookends for Times Square

Probably not the most innovative media buy – but your client might just love the suggestion: The NY Times tells us that the Reuters sign and the Nasdaq Tower in Times Square are two of the most valuable advertising spaces in the world. Now, with a deal to be announced today, advertisers can rent both spaces at once — and create a virtual roadblock on the south side of the square.

Billboard Bookends for Times Square – New York Times