The last 6 months has seen a seismic shift with the way people are using the web. We’ve moved from a read to read-write web where users contribute to the experience whether that’s through writing, uploading, sharing and, importantly, tagging.
In this user-orientated world, Google looks rather ancient. It’s a simple search engine with a powerful algorithm. It doesn’t offer the rich experience that consumers are demanding. For example, on Flickr you can tag images the way you want to – but can you tag a Google search result? No.
Take a look at the mods and hacks bloggers are adding to their sites to get an idea what web users really demand from Web 2.0. Google aren’t even in the space with their Search.
On his blog Evolving Trends, Marc Fawzi takes this thinking even further and suggests that Web 3.0 search engines will work more like Wikis:
The emergence of a Wikipedia 3.0 that is built on the Semantic Web model will herald the end of Google as the Ultimate Answer Machine. It will be replaced with “WikiMind” which will not be a mere search engine like Google is but a true Global Brain: a powerful pan-domain inference engine, with a vast set of ontologies (a la Wikipedia 3.0) covering all domains of human knowledge, that can reason and deduce answers and not just throw some information at you using the rudimentary concept of the ’search engine.’
Evolving Trends » Wikipedia 3.0: The End of Google?
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