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Consumers In Control: Cristal Review

Consumers In Control: Cristal Review

By Piers Fawkes on June 19, 2006

The Fallon Planning blog has a well presented review of the spat that happened last week between the makers of Cristal champagne at Jay-Z, the hip-hop mogul. Champagne boss Louis Roederer Cristal made discouraging remarks about the ‘bling’ community that drinks their champagne and Jay-Z accused him of being racist.

Cristal is another brand that still thinks it’s in control of its brand. Maybe we should say ‘was another brand’.

Fallon Planning Blog

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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