Consumers In Control: Cristal Review
The Fallon Planning blog has a well presented review of the spat that happened last week between the makers of Cristal champagne at Jay-Z, the hip-hop mogul. Champagne boss Louis Roederer Cristal made discouraging remarks about the ‘bling’ community that drinks their champagne and Jay-Z accused him of being racist.
Cristal is another brand that still thinks it’s in control of its brand. Maybe we should say ‘was another brand’.
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