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Design 2.0

Tuesday sees the Design 2.0 conference held by Core77. It has a sweet line up that includes Jessie Scanlon from BusinessWeek, Peter Rojas from Engadget and Diego Rodriguez from Metacool. T

Piers Fawkes, PSFK

Tuesday sees the Design 2.0 conference held by Core77. It has a sweet line up that includes Jessie Scanlon from BusinessWeek, Peter Rojas from Engadget and Diego Rodriguez from Metacool. The bumpf says:

“Products exist in a vast, often-messy environment of services, brands, cultures and competitors. But successful companies are realizing that deliberately and strategically designing products for the context in which they live can result in more imaginative, better integrated, and ultimately more humane offerings. From MP3 players and gaming consoles to kitchen appliances and office furniture, this panel discussion will focus on how to incorporate holistic thinking into product development, creating objects that are not only sensitive to their surroundings, but often define them.”

1-6pm, 111 Minna Gallery, 111 Minna St., San Francisco, CA

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PSFK Writer Piers Fawkes, PSFK